All change at the zoo again!
The new twelve-sided £1 coins arrived in our tills over Easter at Newquay Zoo, to join the new plastic £5 notes, with their old equivalents soon to go out of circulation. (Historical Note: For readers of the blog in future, this was when people still paid in 2017 with real cash, despite bank cards and digitickets).
It’s all change with the Newquay Zoo’s design logos as well.
Newquay Zoo’s logo is undergoing a rebrand or a refresh, replacing the running zebra logo that was adopted 13 years ago (c. 2004). That 2004 rebrand reflected Newquay Zoo becoming part of a conservation and education charity, the Whitley Wildlife Conservation Trust, along with our sister zoos at Living Coasts and Paignton Zoo.
One of the latest documents in our Newquay Zoo archive is this April 2017 pdf document / print out from our Creative Department (incorporating our former Graphics Department), showing the newest logos that have been steadily rolled out throughout 2017 so far.
Once again these “funky” new logos reflect the close family of three zoos with similar informal and fun fonts but different colours for each zoo.
Interesting to see the Monkey logo return for the 2017 onwards Newquay Zoo Logo, and that the Get Closer strapline / #getcloser hashtag survives.
A small monkey adorns both the Paignton and Newquay Zoo 2017 logos. This monkey proves to have been a recurring logo throughout many years of Newquay Zoo’s design history, almost like the lions who have cropped up on lots of our leaflets since 1969.
A monkey featured on our logo from at least the mid 1980s onwards. Previous to that, the Restormel Borough Council or Newquay Town Crest was used on zoo letter heads.
The 2000 zoo snake logo
This snake logo was used around the Millennium and featured on the Millenium 2000 / ZOO0 New Year, New millenium cake and banner, 1st January 2000. It is based on an idea from a great zoo design book (possibly from an American zoo van graphic?) but was only around for a couple of years, alongside the Newquay Zoo ‘flag’ logo.
The Newquay Zoo Logo That Never Happened
There are some logos that never quite made it into circulation.
The 2004 Diana Monkey proposed logo was quite popular at the design stage with many staff. Unfortunately, like the Newquay Zoo ‘Cornish flag ‘colours logo (c.1996 – 2003/4) that was being replaced, it had a landscape orientation. It had a lovely seaside vintage feel, GWR brown and cream vintage train colours and again featured a popular Newquay Zoo animal at the time – Diana Monkeys.
The Zebra logo was finally chosen partly because it was portrait, the right way up, matching the other WWCT zoo logos and keeping the Cornish Black White and Gold (orange) colours. However being the “back end of a zebra” at the “back end of the country” (I paraphrase very politely) got us a a bit of jocular comment from staff at other zoos!
We could and did argue back that, despite being one herd animal amongst many almost identical stripy animals, the most individual part of a zebra, its unique barcode is on its back end, flanks and legs. One suggestion is that it helps a young zebra recognise its mother amongst a lot of other stripy animals using their disruptive dazzle camouflage. This makes this particular zebra on our logo our unique Newquay ID stripes, our barcode, what makes us stand out amongst a host of other good zoos and visitor attractions. Here the stripy bottom / zebra / zoo metaphor begins to creak …
The Zebra logo also looked forward to an important redevelopment project at Newquay Zoo. Within a few years (2009 – our 40th year) the African Plains Savanna project would see a slightly delayed move for our zebras and other African hoofstock onto the new Savanna field.
Slight delays are inevitable in zoos. We even first opened Newquay Zoo two days later than planned, finally opening on the 26th May 1969 allowing the newly arriving anaimals to settle in.
The unused Diana Monkey logo reappeared unofficially for our irreverent staff awards after our Staff Christmas Dinner for a number of years. Some of these certificates are still proudly on office walls!
Who knows in ten to fifteen years time what our next Newquay Zoo logo and branding will be?
Previous related blog posts
The curious pelican 1970s Newquay zoo van logo?
Lions on leaflets 1969 to 2015:
Newquay Zoo Timeline
First Blogaversary – first year of monthly zoo archive posts!
Blogposted by Mark Norris, using the Newquay Zoo archive and personal collections, for the Newquayzoohistory blog, April 2017. Another happy evening of research …